Amplitude
Optional consent-gated Business mobile and customer website product analytics; Session Replay remains disabled
- Contracting entity
- Amplitude, Inc.
- Processing region
- United States (production Ampli source Zone: us; customer website HTTP V2 US endpoint)
- Transfer mechanism
- Separate affirmative consent after disclosure of United States processing (UAE PDPL Article 23(1)(b)); Amplitude acts as processor under its Terms and incorporated TOS DPA, with contractual and security safeguards. DPF, SCC and UK Addendum safeguards apply only where their respective laws apply.
- Retention or deletion
- Application-enforced retention rotates opaque subjects at 18 months and queues each retired subject through the project-scoped User Privacy API v1. The Business mobile production migration was applied and its health RPC was confirmed healthy on 2026-08-12; the mobile runtime continues to fail closed if that health check becomes unhealthy. Customer website analytics has separate consent/deletion controls: delivery payloads expire after seven days and outcome correlations after 90 days. Its SQL migration was confirmed applied by the owner on 2026-10-07. A synthetic request was accepted and scheduled by Amplitude on 2026-08-12, and provider completion was confirmed by the YallaSalon product owner on 2026-08-24. Amplitude documents completion within 30 days.